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3 credits; 2 lecture and 2 lab hours

This course is an exploration of brand development and marketing of textile products. Key topics include technical textile analysis, branding for various markets, and textile marketing strategies. Students will complete a cumulative project, taking on the roles of textile buyer, testing expert, brand designer, and marketer.
Prerequisite(s): TS 110 or TS 111 or TS 015 and TS 115 or TS 131 or approval of chairperson.