Search Results

SS 206 — Psychology of Consumer Behavior

3 credits; 3 lecture hours

Students explore the many facets of individual consumer decision making and behavior, including interpersonal, social, and societal factors that guide and predict behavior. Globalization and culture are emphasized throughout as essential considerations. Topics include consumer well-being, psychological distance, consumer neuroscience, emotions, identity-signaling behavior, status consumption, scarcity, privacy, and ethical consumption.
Prerequisite(s): SS 131.

Film and Media BS Degree Program

...Science); SP (Spanish); and SS (Social Sciences). See...Cinemas: FI 200 , FI 206 , FI 211 , FI...