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PK 325 — Brand Identity Design for Consumer Products

2 credits; 1 lecture and 2 lab hours

This course is designed to explore all aspects of brand identity design for consumer products. Through assignments, exercises, and lectures, students develop an understanding of how professional designers develop and apply brand identities. Students explore how typographic decision-making and design strategies affect the communication of the brand identity.
Corequisite(s): PK 317.

Packaging Design BFA Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/packagingdesignmajor/
School of Art and Design Applications accepted for fall only.       NYSED: 00669      CIP:  50.0404 The major in Packaging Design prepares students for careers across a wide array of creative roles, including designer and strategist within the global consumer brand and packaging design profession. The curriculum includes design thinking, brand strategy, brand identity for consumer products, design realization, sustainability, professional practice, and portfolio development, all focused on utilizing design to improve consumer experiences and enhance people's lives. Students gain experience through a required internship. Curriculum below is for the entering class of fall 2026.