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PK 301 — Packaging Design for Home Products

2 credits; 1 lecture and 2 lab hours

Students learn about packaging/brand design specific to home products retailing: brand identity, packaging design systems, and brand design applications throughout the retail environment. The creative process of design and strategic analysis of packaging as a marketing and merchandising tool is explored.

Packaging Design BFA Degree Program

School of Art and Design Applications accepted for fall only.       NYSED: 00669      CIP:  50.0404 The major in Packaging Design prepares students for careers across a wide array of creative roles including designer and strategist within the global consumer brand and packaging design profession. The curriculum includes design thinking, brand strategy, brand identity for consumer products, design realization, sustainability, professional practice, and portfolio development all focused on utilizing design to improve consumer experiences and enhance people's lives. Students gain experience through a required internship. Curriculum below is for the entering class of fall 2023.

Home Products Development BS Degree Program

...Internship: IC 497 ; Packaging Design: PK 211 , PK 212 , PK 301 ; Production Management: MG 132...

Illustration BFA Degree Program

...Education) HE 201 , HE 301 ; IT (Italian); JA...Menswear (MW); Packaging Design (PK); Photography (PH); Textile...