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IN 324 — International Marketing Research

3 credits; 3 lecture hours

Students learn how to plan, implement, and present an international marketing research project. The course explores secondary data that are available through libraries, public agencies, and online resources and analyzes strategies for generating primary data in foreign markets. International team-building and presentation skills are reviewed and practiced. Lectures and critiques are provided by guest speakers from the industry.
Prerequisite(s): IN 322.

International Trade and Marketing for the Fashion Industries BS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/internationaltradeandmarketingforthefashionindustriesmajor/
School of Business and Technology Applications accepted for fall and spring.      NYSED: 20268        CIP:  52.1403    The International Trade and Marketing major prepares students for management positions in international trade and global fashion companies. Graduates pursue careers in global marketing, management, import/export operations, logistics, sourcing, compliance, customs, research, strategic planning, and licensing. Some graduates pursue further studies for professional development in education, finance, law, and other fields. Curriculum below is for the entering class of fall 2026.