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IN 424 — Export Promotion Marketing

3 credits; 3 lecture hours

This course is an introduction to the variety of export assistance policies, programs, and initiatives available to U.S., foreign, and global businesses to effectively market fashion-related goods and services. Students examine various export promotion strategies organized by the U.S. government, foreign governments, and bilateral and private-sector joint programs that aid in the exportation of goods and services.
Prerequisite(s): IN 322.

International Trade and Marketing for the Fashion Industries BS Degree Program

School of Business and Technology Applications accepted for fall and spring.      NYSED: 20268        CIP:  52.1403    The International Trade and Marketing major prepares students for management positions in international trade and global fashion companies. Graduates pursue careers in global marketing, management, import/export operations, logistics, sourcing, compliance, customs, research, strategic planning, and licensing. Some graduates pursue further studies for professional development in education, finance, law, and other fields. Curriculum below is for the entering class of fall 2024.

Advertising and Marketing Communications BS Degree Program

...AC 424 Marketing Communications: An International Perspective (4 cr.) ; AC 425 Marketing Communications in China...