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IN 423 — Global Marketing of Luxury Brands

3 credits; 3 lecture hours

Through case studies, business articles, and position papers, students learn how international luxury brands are affected by globalization, how they compete for emerging markets and use elements of sustainability and social responsibility in their competition strategies. Students explore the concept of the global consumer and the impact of this consumer on marketing strategies.
Prerequisite(s): IN 322 or approval of instructor.

International Trade and Marketing for the Fashion Industries BS Degree Program

School of Business and Technology Applications accepted for fall and spring.      NYSED: 20268        CIP:  52.1403    The International Trade and Marketing major prepares students for management positions in international trade and global fashion companies. Graduates pursue careers in global marketing, management, import/export operations, logistics, sourcing, compliance, customs, research, strategic planning, and licensing. Some graduates pursue further studies for professional development in education, finance, law, and other fields. Curriculum below is for the entering class of fall 2024.

Advertising and Marketing Communications BS Degree Program

...for positions in the communications industry in advertising...Communications (3 cr.) ; AC 423 Special Events Marketing...