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IN 324 — International Marketing Research
3 credits; 3 lecture hours
Students learn how to plan, implement, and present an international marketing research project. The course explores secondary data that are available through libraries, public agencies, and online resources and analyzes strategies for generating primary data in foreign markets. International team-building and presentation skills are reviewed and practiced. Lectures and critiques are provided by guest speakers from the industry.
Prerequisite(s): IN 322.
International Trade and Marketing for the Fashion Industries BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20268 CIP: 52.1403 The International Trade and Marketing major prepares students for management positions in international trade and global fashion companies. Graduates pursue careers in global marketing, management, import/export operations, logistics, sourcing, compliance, customs, research, strategic planning, and licensing. Some graduates pursue further studies for professional development in education, finance, law, and other fields. Curriculum below is for the entering class of fall 2022.
Advertising and Marketing Communications BS Degree Program
...for positions in the communications industry in advertising...322 , EN 323 , EN 324 , EN 325 , EN...
Entrepreneurship for the Fashion and Design Industries BS Degree Program
...Law, FM 324 - Business of Licensing, IN 441 - International Business Law, or IN 443...
Fashion Business Management BS Degree Program
...52.1902 The major in Fashion Business Management...305 , FM 322 , FM 324 , FM 325 , FM...
Fashion Business Management/Florence and New York BS Degree Program
...in Florence, and semesters 7 and 8 in...303 , FM 322 , FM 324 , FM 325 , FM...
Fashion Design–Intimate Apparel
...303 , FM 324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443...
Fashion Design–Knitwear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignknitwear/
...303 , FM 324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443...
Fashion Design–Special Occasion
...303 , FM 324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443...
Fashion Design–Sportswear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignsportswear/
...303 , FM 324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443...
Fashion Design–Children’s Wear
...303 , FM 324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443...
Film and Media BS Degree Program
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/filmmediamajor/
...50.0602 The major in Film and Media...322 , FI 323 , FI 324 , FI 325 , FI...
Footwear and Accessories Design AAS Degree Program
...areas in non-HA liberal arts courses in...116 , FM 212 , FM 324 , FS 341 , FS...
Footwear and Accessories Design One-Year AAS Degree Program
...133 , IL 181 , IN 201 , IN 312 , JD...116 , FM 212 , FM 324 , FS 341 , FS...