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FM 213 — Direct and Digital Marketing for Fashion Business

3 credits; 3 lecture hours

Presents a comprehensive overview of the direct marketing industry, including its various components and career opportunities. Through the use of case studies and/or assignments, students learn strategic planning: how to choose and merchandise a product, pinpoint a target audience, develop marketing tests, and analyze results. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry.

Fashion Business Management/Florence and New York BS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/internationalfashionmerchandisingmanagementflorenceandnewyork/

School of Business and Technology Applications accepted for fall and spring.       NYSED: 20789        CIP:  52.1902 This overseas academic program leads to the bachelor’s degree in Fashion Business Management. Students spend semesters 5 and 6 in Florence, and semesters 7 and 8 in New York. Students must complete  IT 111  before attending FBM in Florence. Curriculum below is for the entering class of fall 2022.

Fashion Business Management One-Year AAS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/oneyearassociatedegreeprograms/fashionmerchandisingmanagementmajor/

SCHOOL OF BUSINESS AND TECHNOLOGY Applications accepted for fall and spring.       NYSED: 00828     CIP:  52.1902 The major in Fashion Business Management provides students with the knowledge and skills necessary for assuming positions in the merchandising industry in areas such as buying, sales, product development, creative fashion presentation, retail management, and marketing. Curriculum below is for the entering class of fall 2022. 

Fashion Business Management AAS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/twoyearassociatedegreeprograms/fashionmerchandisingmanagementmajor/

School of Business and Technology Applications accepted for fall and spring.      NYSED: 00828          CIP:  52.1902 The major in Fashion Business Management provides students with the knowledge and skills necessary for assuming positions in the merchandising industry in areas such as buying, sales, creative fashion presentation, retail management, and marketing. Curriculum below is for the entering class of fall 2022.