Search Results
DM 300 — Direct & Interactive Marketing Principles, Issues, and Application
3 credits; 3 lecture hours
Students examine both the strategic objectives and capabilities of Direct Marketing as a unique tool in the marketing mix. They are challenged to get hands-on experience with Direct Marketing by designing their own Direct Advertising campaigns.
Prerequisite(s): AC 114 or equivalent marketing class.
Direct and Interactive Marketing BS Degree Program
School of Business and Technology Applications accepted for fall only. NYSED: 20809 CIP: 52.1402 Students in the major in Direct and Interactive Marketing study internet marketing, media planning, and direct marketing communications, and get hands-on experience that includes developing multifaceted campaigns for actual products. This program offers students the opportunity to prepare for entry-level management positions in the marketing departments in a wide variety of industries, including account executives, database marketers, media managers, and market researchers. Curriculum below is for the entering class of fall 2024.
Entrepreneurship for the Fashion and Design Industries BS Degree Program
...497 or CT 360 , DM 321 , EP 360...363 , EP 364 , FM 300 , FM 305 , FM...
Cosmetics and Fragrance Marketing BS Degree Program
...497 or AC 321 , DM 435 , EP 311...of 24 credits in 300- to 400-level...
Advertising and Marketing Communications AAS Degree Program
...of any 200- or 300-level English Literature...or AC 275 , or DM 211 , or FM...