Search Results

DM 300 — Direct & Interactive Marketing Principles, Issues, and Application

3 credits; 3 lecture hours

Students examine both the strategic objectives and capabilities of Direct Marketing as a unique tool in the marketing mix. They are challenged to get hands-on experience with Direct Marketing by designing their own Direct Advertising campaigns.
Prerequisite(s): AC 114 or equivalent marketing class.

Direct and Interactive Marketing BS Degree Program

School of Business and Technology Applications accepted for fall only.      NYSED: 20809      CIP:  52.1402   Students in the major in Direct and Interactive Marketing study internet marketing, media planning, and direct marketing communications, and get hands-on experience that includes developing multifaceted campaigns for actual products. This program offers students the opportunity to prepare for entry-level management positions in the marketing departments in a wide variety of industries, including account executives, database marketers, media managers, and market researchers. Curriculum below is for the entering class of fall 2022.