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AD 402 — Concept & Copy

2 credits; 1 lecture and 2 lab hours

Focuses on the developing verbal ideas and mastering the art of storytelling. Students craft compelling narratives and brand voices, using a range of media. Writing and execution abilities for both long and short copy are explore and refined.
Prerequisite(s): AD 217.

Advertising and Digital Design BFA Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/advertisingdesignmajor/
School of Art and Design Applications accepted for fall only.      NYSED: 00594      CIP:  50.0402   The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity, and digital design courses that includes UX/UI and product design. Curriculum below is for the entering class of fall 2026.