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AD 364 — Digital Media Advertising

2 credits; 1 lecture and 2 lab hours

This course focuses on the new creative partnership in the field of advertising -- the interdisciplinary creative team. Students participate in a client pitch competition for a brand that is aimed toward an audience that was raised in a digital world and reached through the internet, and that utilizes various social media and other entertainment and communications options.
Prerequisite(s): AD 216 or AD 217 or CT 200.

Packaging Design BFA Degree Program

...EN 363 , or EN 364 History of Art...credits in Advertising Design ( AD ); Advertising and Marketing...