Multi-sensory Branding, Minor

This is an archived copy of the 2022-23 catalog. To access the most recent version of the catalog, please visit http://catalog.fitnyc.edu/.

The rapid advancements in creative technologies has enabled brands to engage their target audiences in ways that can never be achieved in the past. Multi-sensory branding is the art and science of engaging human senses holistically. By activating all of the available sensory channels, brands can stimulate and communicate their message through multiple senses at once, helping their audiences to “experience” their identity in more profound and memorable ways. This minor consists of five courses and each of the classes focus on one aspect of the new frontier of brand experience design.

Minor Coordinator:
CJ Yeh
chinjuz_yeh@fitnyc.edu

CT 303Dynamic Branding2
CT 305Digital Design: Visual Communication3
CT 322Digital Design: Visual Storytelling3
CT 3423D Brand Identity Design3
CT 350Sonic Branding3
Total Credits14

Students from the Communication Design Foundation AAS program will have the option to take CT230 UX Writing and CT411 Design and Interaction as substitutions for CT305 and CT322.