Visual Presentation and Exhibition Design
Associate Degree Program (AAS)
Applications accepted for fall only. HEGIS 5012
Graduates in Visual Presentation and Exhibition Design may pursue opportunities in designing for retail projects, as well as museums, showrooms, events, and other themed environments.
| Semester 1 | Credits | |
|---|---|---|
| MAJOR AREA | DE 123 - Design and Rendering I | 2 |
| DE 131 - Studio Design: Product Presentation | 2 | |
| DE 141 - Display Graphics I | 2 | |
| DE 161 - Professional Practices | 1.5 | |
| RELATED AREA | FA 141 - Drawing I G6 | 1.5 |
| PH 116 - Photography Basics G6 | 2 | |
| LIBERAL ARTS | choice - see Requirements* | 6 |
| Semester 2 | ||
| MAJOR AREA | DE 124 - Design and Rendering II | 2 |
| DE 133 - Advanced Studio Design: Product Presentation | 2 | |
| DE 142 - Display Graphics II | 2 | |
| RELATED AREA | FM 101 - Survey of Fashion Merchandising | 3 |
| ID 104 - Light/Sound/Motion | 1.5 | |
| ID 133 - Presentation Techniques I | 1.5 | |
| LIBERAL ARTS | choice - see Requirements* | 6 |
| Semester 3 | ||
| MAJOR AREA | DE 125 - CAD for Visual Presentation | 2 |
| DE 232 - Elements of Visual Merchandising | 1.5 | |
| DE 234 - Point-of-Purchase Display | 1.5 | |
| DE 236 - Studio Design/Exhibition | 1.5 | |
| DE 242 - Display Graphics III | 1.5 | |
| RELATED AREA | PK 211 - Introduction to Packaging Design | 1.5 |
| choice - see Related Area Elective** | 1.5 | |
| LIBERAL ARTS | choice - see Requirements* | 6 |
| Semester 4 | ||
| MAJOR AREA | DE 213 - Exhibition Design | 3 |
| DE 243 - Exhibit Design Graphics | 1.5 | |
| DE 251 - Event and Promotion Design | 2 | |
| DE 262 - Portfolio Development | 1 | |
| LIBERAL ARTS | choice - see Requirements* | 6 |
| ELECTIVE | choice - General Elective | 1.5-3 |
| TOTAL CREDIT REQUIREMENTS | ||
| MAJOR AREA | 29 | |
| RELATED AREA | 12.5 | |
| LIBERAL ARTS | 24 | |
| ELECTIVE | 1.5-3 | |
| HEALTH AND/OR PHYS. ED | 2 | |
| Total Credits: | 69-70.5 | |
SUNY General Education Requirements:
A “G” followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (or visit fitnyc.edu/gened ).
G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
*Requirements: See below (also see Liberal Arts Requirements ).
English/Speech: 6 credits
EN 121 (G1) (Prerequisite: College-level English as demonstrated by placement test OR completion of appropriate Educational Skills courses) or equivalent, and
CHOICE of one 200- or 300-level EN course, except: EN 259, 321, 322, 323, 342, and 366.
History of Art and Civilization: 6 credits
HA 112 (G5), and
CHOICE of HA 111, 221, 223, 224, 225, 226, 231, 311, or 314 (any one of these meets G7).
Mathematics: 3-3.5 credits
Graduation requirement: Arithmetic proficiency as demonstrated by placement test OR completion of appropriate developmental mathematics course(s).
CHOICE of MA 142, 161, 213, 222, 231, or 331 (any one of these meets G2).
Science: 3-5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, 253, 326, 032/332 (any one of these meets G3).
Social Sciences: 6 credits
CHOICE of two: SS 131, 141, 151, or 171 (any one of these meets G4).
**Related Area Elective: 1.5 credits
CHOICE of FA 101, 104, or 142.
Upper Division Alternatives:
Graduates of this program are eligible to apply for admission to the Bachelor of Fine Arts programs in Accessories Design
, Fabric Styling
, Packaging Design
, and Toy Design
, and the Bachelor of Science programs in Art History and Museum Professions
, and Home Products Development
.
Courses
DE 101 — Principles of Display and Exhibit Design: Small Scale
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
For students not majoring in Visual Presentation and Exhibition Design. Basic hands-on display methods used in visual merchandising and an understanding of two- and three-dimensional design practices and materials. (G6: Arts)
DE 102 — Principles of Display and Exhibit Design: Large Scale
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
The introduction to and hands-on creation of large-scale displays using mannequins, fashions, and props
DE 123 — Design and Rendering I
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
Principles of display drafting and rendering, including drafting of floor plans and elevations, are presented. Introduces perspective drawing as a means of expressing design concepts
DE 124 — Design and Rendering II
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
Students are introduced to conceptual design development, incorporating visual adaptation in one- and two-point perspective drawing for retail, trade show, and exhibition presentations.
Prerequisite(s): DE 123
DE 125 — CAD for Visual Presentation
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
This course introduces two-dimensional computer drafting. Using Vectorworks, students draw plans and elevations for visual presentation and exhibition design projects.
Prerequisite(s): DE 123 and DE 141 or approval of chairperson
DE 131 — Studio Design: Product Presentation
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
Course introduces contemporary display techniques, equipment, and materials for designing three-dimensional product presentations within the retail environment
DE 133 — Advanced Studio Design: Product Presentation
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
Using mannequins, students conceive, design, and execute fashion presentations thematically coordinated with large-scale product presentations.
Prerequisite(s): DE 131
DE 141 — Display Graphics I
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
Students are introduced to the role of graphics in the display and exhibit design field. The importance of typography as the root of visual communication is explored using the Macintosh platform as the graphic design tool
DE 142 — Display Graphics II
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
Students develop problem-solving and project-management skills by designing a storewide promotion for an upscale retail environment. They design a logo, advertising, signage, and other graphics using digital and traditional design and production techniques. Projects present students the opportunity to further develop their computer skills using Adobe Illustrator, QuarkXPress, and Adobe Photoshop.
Prerequisite(s): DE 141
DE 143 — Styling for Visual Presentation
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
Through lectures, demonstrations, and studio projects, students explore an array of styling and visual presentation techniques used in a range of media. Assignments include set and prop styling, scouting for locations, styling for celebrities, fashion shows, and video production
DE 161 — Professional Practices
1.5 CREDITS; 1 LECTURE AND 1 LAB HOUR
Develops an awareness of the cultural influences that shape the creative expression of the designer in the promotion and presentation of consumer products. Field trips and guest lecturers are included
DE 213 — Exhibition Design
3 CREDITS; 1 LECTURE AND 4 LAB HOURS
Introduces the process of creating exhibitions from conceptualization through design development and presentation. Students learn and apply principles and criteria specific to organizing and conveying information in exhibition environments. Understanding of the principles is demonstrated through proposals that include models, presentation drawings, and other design materials.
Prerequisite(s): DE 125 and DE 236
Co-requisite(s): DE 243
DE 216 — Foundation in Visual Presentation and Exhibition Design
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
This course introduces students to the multidisciplinary process of visual presentation and exhibition design, incorporating an array of conceptual, visual, and technical considerations for retail, museum, trade show, and related presentation environments.
Prerequisite(s): (for two-year Communication Design Foundation students) CD 215, and CD 232, and CD 273
Co-requisite(s): (for one-year Communication Design Foundation students) GD 216
DE 225 — Design and Rendering III
1.5 CREDITS; 3 LAB HOURS
Advances design and presentation techniques by introducing the student to modelmaking in the creation and research of exhibitions and designer-oriented fashion shows.
Prerequisite(s): DE 124
DE 226 — CAD for Visual Presentation II
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
This course presents 3D CAD techniques in Vectorworks, enabling designers to develop and present their concepts in 3D drawings and renderings.
Prerequisite(s): DE 125 or approval of chairperson
DE 232 — Elements of Visual Merchandising
1.5 CREDITS; 3 LAB HOURS
Presents an overview of how the department store and the small retail shop coordinate their merchandise presentations with their overall design concepts, fixturing, and graphic/signage components.
Prerequisite(s): DE 124 and DE 141
DE 234 — Point-of-Purchase Display
1.5 CREDITS; 3 LAB HOURS
Introduces the dynamics of the point-of-purchase (POP) display and its impact on the presentation and sale of merchandise. Includes the design and development of POP structural units using graphics/typography and stresses appropriate materials and construction techniques.
Co-requisite(s): DE 236
DE 236 — Studio Design/Exhibition
1.5 CREDITS; 3 LAB HOURS
The elements of thematic display and exhibition design in commercial and institutional environs are examined. The development of professional concepts, ideology, and skills is stressed.
Prerequisite(s): DE 133
Co-requisite(s): DE 234
DE 242 — Display Graphics III
1.5 CREDITS; 3 LAB HOURS
Students create graphic identities for three-dimensional display projects that are worked on concurrently in DE 125 and DE 232. The latest computer software is used to execute design solutions.
Prerequisite(s): DE 142
Co-requisite(s): DE 125 and DE 232
DE 243 — Exhibit Design Graphics
1.5 CREDITS; 3 LAB HOURS
Students are introduced to large-format graphics in exhibition design. They learn how to develop design concepts, estimate print production budgets, specify materials, and prepare files for both offset print production and as large-format digital graphics. They produce, print, and mount a comprehensive signage system for the final-semester capstone exhibit.
Prerequisite(s): DE 242
Co-requisite(s): DE 213
DE 251 — Event and Promotion Design
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
The displays and exhibits integral to special events, from one-time extravaganzas to permanent exhibitions, are explored. Students design visual presentations and develop techniques for varied applications, learning material sourcing, budget planning, and installation/strike factors.
Prerequisite(s): DE 236
DE 262 — Portfolio Development
1 CREDIT; 2 LAB HOURS
Preparation of the portfolio and resume for career placement and/or the establishment of a self-proprietorship
DE 299 — Independent Study in Visual Presentation and Exhibition Design
1-3 CREDIT
Prerequisite(s): a minimum 3.5 GPA and approval of instructor, chairperson, and dean for Art and Design
DE 301 — Visual Presentation for the Cosmetics and Fragrance Industry
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
The components of visual merchandising related to cosmetic and fragrance marketing are explored. Emphasis is on point-of-purchase promotions, seasonal color palettes, and presentation of product on the selling floor
DE 302 — Photographic Exhibition Design
2 CREDITS; 1 LECTURE AND 2 LAB HOURS
Students learn how to design, administer, and manage a professional theme-based photographic exhibition. The course focuses on gallery presentation and management with an emphasis on three-dimensional design, culminating in a final exhibition of the students' photography
DE 401 — Point-of-Purchase Ad/Display
2.5 CREDITS; 1 LECTURE AND 3 LAB HOURS
For Packaging Design students. The dynamics of the packaging/display relationship as a catalyst to the sale of merchandise are presented. Coursework includes the development of point-of-purchase (POP) graphic designs and the techniques, materials, and construction of basic POP ideas