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AC 202 — Strategic Planning for Integrated Marketing Communications
3 credits; 3 lecture hours
Students plan and develop integrated marketing communications strategies and plans in order to achieve specific marketing and communication objectives. Through student agency teamwork, they make strategic decisions about marketing and IMC mix elements and plans, based on corporate strategy, competitive and market analysis and research interpretation.
Prerequisite(s): AC 111 and AC 114.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.
Footwear and Accessories Design One-Year AAS Degree Program
...the following: AC 111 , AC 114 , AC 141...341 , FS 451 , GD 202 , ID 121 , ID...
Footwear and Accessories Design AAS Degree Program
...4 credits: AC 111 , AC 114 , AC 141...341 , FS 451 , GD 202 , ID 121 , ID...
Production Management: Fashion and Related Industries AAS Degree Program
...101 , SC 112 , SC 202 or SC 253...6 credits. CHOICE of AC 111 , or FM...