VP 401 — Brand Activation in Spatial Experience Design
2.5 credits; 1 lecture and 3 lab hours
Activations, Experience and Events are part of a very fast growing industry for the promotion and visibility of brands. Students explore and create meaningful and inspiring translations of brand campaigns and new products through interactive spaces, installations and experiences with the goal of educating, inspiring and gaining brand loyalty of consumers.
Prerequisite(s): CT 303.