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VP 304 — Brand, Spatial Experience and Retail Design

2 credits; 1 lecture and 2 lab hours

This course encompasses how the consumer experience can be enhanced through store planning, visual merchandising, and of point of purchase display. Store, fixture, and point-of-purchase design is applied to commercial environments. Overall store design, product presentation, and fixture design, as well as point-of-purchase design are applied to developing commercial environments that communicate fundamental brand narratives and anticipate customer behavior.
Prerequisite(s): VP 303.