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TT 202 — Textile Value Chain Marketing: Concept to Consumer

3 credits; 3 lecture hours

This course introduces students to the principles and practices of implementing a successful and sustainable textile value chain and to build students' understanding of key issues to address in marketing management and marketing strategy, and sourcing.
Prerequisite(s): TS 111 or TS 132 or TS 015/TS 115 or TS 122.