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3 credits; 3 lecture hours

In this course, students gain an understanding of the diverse roles, responsibilities, opportunities, and environments across the consumer product goods (CPG) profession. The goal of this course is to broaden the student’s understanding of the business of design for global consumer brands from the perspective of global industry leaders and for the student to gain a sense of their place in this profession.
Corequisite(s): PK 418.