Search Results

MG 132 — Marketing for Manufacturers

3 credits; 3 lecture hours

Students are introduced to the basic concept of marketing and the components of the marketing mix in order to understand how fashion products are developed and successfully distributed. Computer-assisted marketing, including barcoding, e-commerce, and the role of the Internet, is investigated as a strategic tool for globalization.

NEW General Education Requirements and Courses

http://catalog.fitnyc.edu/undergraduate/sunygeframework/

...MG 242 Principles of Accounting is pending approval for Critical Thinking and Reasoning. MG 132...