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MG 132 — Marketing for Manufacturers

3 credits; 3 lecture hours

Students are introduced to the basic concept of marketing and the components of the marketing mix in order to understand how fashion products are developed and successfully distributed. Computer-assisted marketing, including barcoding, e-commerce, and the role of the Internet, is investigated as a strategic tool for globalization.

Production Management: Fashion and Related Industries BS Degree Program

School of Business and Technology Applications accepted for fall only.      NYSED: 00564      CIP:  19.0902 In the major in Production Management: Fashion and Related Industries, students concentrate on the intricacies of the process: manufacturing, quality control, and supply chain. Students learn analytical and conceptual problem solving, effective business communication, and industry systems and software, and apply these skills through a required internship. Curriculum below is for the entering class of fall 2024.