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HP 322 — Home Products Brand Management

3 credits; 3 lecture hours

This course utilizes product development factors in identifying and differentiating home products from other goods and services. Analysis of brand preferences is demonstrated through case studies based on consumer identification and the needs of the marketplace.
Prerequisite(s): HP 313.

Home Products Development BS Degree Program

Upon graduating from the Home Products Development BS program, students will be skilled in the following: