FM 330 — Data Insights and Fashion Analytics
2 credits; 1 lecture and 2 lab hours
Various social media platforms and databases are used as part of the big data conversation to understand and quantify consumer sentiment on fashion apparel before financial decisions and strategies are finalized. Data Insight and predictive analytics are employed in order to maximize revenue and margin. Critical thinking is required to analyze, interpret and incorporate data into the final merchandise assortment plan.
Upon graduating from the Fashion Business Management BS program, students will be skilled in the following:
...360 , EP 361 ; Fashion Business Management: FM 328 , FM 330 ; International Trade & Marketing (IN...