FM 328 — Merchandising for Multichannel Retailing
3 credits; 3 lecture hours
This course covers Multichannel retailing, which is rapidly gaining momentum in the industry as consumers gain control of the shopping experience and demand to shop everywhere and in every way. The course looks at how e-commerce and social commerce, as well as mobile devices and tablets, are revolutionizing the role of the brick-and-mortar store to create a seamless shopping experience.
Prerequisite(s): FM 224 and FM 225.
Upon graduating from the Fashion Business Management BS program, students will be skilled in the following:
School of Business and Technology Applications accepted for fall and spring. NYSED: 20789 CIP: 52.1902 This overseas academic program leads to the bachelor’s degree in Fashion Business Management. Students spend semesters 5 and 6 in Florence, and semesters 7 and 8 in New York. Students must complete IT 111 before attending FBM in Florence. Curriculum below is for the entering class of fall 2022.
...360 , EP 361 ; Fashion Business Management: FM 328 , FM 330 ; International Trade & Marketing (IN...