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FM 305 — The Business of Building a Fashion Brand

3 credits; 3 lecture hours

The Business of Building a Fashion brand explores concepts and skills in creating and launching a fashion brand. Students utilize classroom activities to simulate the business activities and strategies relevant to brand development including concept development, understanding target audience, manufacturing decisions, digital marketing and trademarking, pricing and profit strategies.
Prerequisite(s): EN 121 or ES 129 or equivalent.

Fashion Business Management BS Degree Program

Upon graduating from the Fashion Business Management BS program, students will be skilled in the following: