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FM 205 — Fashion Marketing and Digital Technology
3 credits; 3 lecture hours
Focuses on marketing in the context of the global fashion industry. Topics include research, analysis, market segmentation, target customer identification, the marketing mix, strategic planning, brand strategy and positioning, customer relationships, social media, and mobile marketing, as well as the use of online analytics and new technologies.
Fashion Business Management/Florence and New York BS Degree Program
Upon graduating from the Fashion Business Management BS program, students will be skilled in the following: