FM 205 — Fashion Marketing and Digital Technology

3 credits; 3 lecture and 0 lab hours

Focuses on marketing in the context of the global fashion industry. Topics include research, analysis, market segmentation, target customer identification, the marketing mix, strategic planning, brand strategy and positioning, customer relationships, social media, and mobile marketing, as well as the use of online analytics and new technologies.

Fashion Business Management/Florence and New York BS Degree Program

School of Business and Technology Applications accepted for fall and spring.       NYSED: 20789        CIP:  52.1902 This overseas academic program leads to the bachelor’s degree in Fashion Business Management. Students spend semesters 5 and 6 in Florence, and semesters 7 and 8 in New York. Students must complete  IT 111  before attending FBM in Florence. Curriculum below is for the entering class of fall 2022.