FM 117 — Introduction to Fashion Marketing

3 credits; 3 lecture hours

This course focuses on the integration of fashion marketing concepts, practices, and applications and facilitates the development of a marketing/merchandising plan. Through a case study approach, students analyze opportunities regarding merchandise positioning, brand imagery, targeting, and segmentation of an apparel or other fashion product.

Footwear & Accessories Design One-Year AAS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/oneyearassociatedegreeprograms/accessoriesdesignmajor/

...FF 341 , FM 116 , FM 212 , FM 324...241 , ML 243 , PH 117 , PH 118 , PH...

Footwear & Accessories Design AAS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/twoyearassociatedegreeprograms/accessoriesdesignmajor/

...FF 341 , FM 116 , FM 212 , FM 324...241 , ML 243 , PH 117 , PH 118 , PH...

Jewelry Design - AAS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/twoyearassociatedegreeprograms/jewelrydesignmajorjewelrydesignoption/

...BL 343 , EP 311 , EP 321 , FM 117 , FM 231 , MG 242 Upper Division Alternative...