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FM 117 — Introduction to Fashion Marketing
3 credits; 3 lecture hours
This course focuses on the integration of fashion marketing concepts, practices, and applications and facilitates the development of a marketing/merchandising plan. Through a case study approach, students analyze opportunities regarding merchandise positioning, brand imagery, targeting, and segmentation of an apparel or other fashion product.
Footwear and Accessories Design One-Year AAS Degree Program
...FF 341 , FM 116 , FM 212 , FM 324...241 , ML 243 , PH 117 , PH 118 , PH...
Footwear and Accessories Design AAS Degree Program
...FF 341 , FM 116 , FM 212 , FM 324...241 , ML 243 , PH 117 , PH 118 , PH...
Jewelry Design - AAS Degree Program
...BL 343 , EP 311 , EP 321 , FM 117 , FM 231 , MG 242 Upper Division Alternative...