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2.5 credits; 1 lecture and 3 lab hours

This course serves as an introduction to the special occasion industry, with particular focus placed on the bridal industry. Utilizing the study of target markets, price points, demographics and a bridal customer's lifestyle, students create a coherent concept journal and design a portfolio suitable for the bridal industry, including brides, bridesmaid and mother of the bride. Corequisite: FD 368.