EP 380A — Special Topics in EP: Taylor Swift and the Art of Modern Entrepreneurship
3 credits; 3 lecture hours
Taylor Swift is an entrepreneurial powerhouse. Explore strategies behind her success as a singer, songwriter, and performer. Analyze how Swift’s innovative business models have created the "Swift Economy," driving customer loyalty and impacting multiple industries. Learn her approach to merchandising and engagement. Swift’s influence extends beyond music, shaping a community.