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DM 321 — Database Marketing

3 credits; 3 lecture hours

Students develop a database marketing plan and construct a functioning marketing database using Microsoft Access.
Prerequisite(s): DM 300.

Direct and Interactive Marketing BS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/directandinteractivemarketingmajor/
School of Business and Technology Applications accepted for fall only.      NYSED: 20809      CIP:  52.1402   Students in the major in Direct and Interactive Marketing study internet marketing, media planning, and direct marketing communications, and get hands-on experience that includes developing multifaceted campaigns for actual products. This program offers students the opportunity to prepare for entry-level management positions in the marketing departments in a wide variety of industries, including account executives, database marketers, media managers, and market researchers. Curriculum below is for the entering class of fall 2026.