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DM 432 — Direct Response Media Planning

3 credits; 3 lecture hours

Students study the different forms of direct response media and analyze how each is best used. They prepare a comprehensive plan, including budgets, for a hypothetical company's product.
Prerequisite(s): DM 300.

Home Products Development BS Degree Program

...MAJOR AREA HP 432 - Home Products Analytical...Direct and Interactive Marketing: DM 211 ; Design Division...