DM 421 — Direct Marketing Finance and Operations
3 credits; 3 lecture hours
Students are introduced to the basic finance and operations practices and procedures unique to direct marketing: financial management principles, math and profit analysis techniques, the process of production and mailing along with order processing, fulfillment, and telemarketing. Successful negotiations with suppliers is covered.
Prerequisite(s): DM 300 and MA 311.
...MAJOR AREA HP 421 - Strategic Product Management...Direct and Interactive Marketing: DM 211 ; Design Division...