DM 331 — Direct Response Copywriting
3 credits; 3 lecture hours
Students formulate creative strategies and develop direct marketing copy and design in workshop exercises. Students write copy and prepare design layouts for direct mail, catalogues, print ads, radio, TV, and interactive media.
Prerequisite(s): DM 300.
...enrolling in MA 331 . MA 331 must be...of IC 497 or DM 321 , EP 360...