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CM 201 — Digital Beauty Retail Strategy

3 credits; 3 lecture hours

Explore how beauty brands thrive in the digital landscape, focusing on e-commerce trends, consumer behavior and retail strategies. Students will analyze direct-to-consumer (DTC) models, unified commerce strategies, paid media, gaining hands-on experience in digital marketing, content strategy, data analytics, and the future of beauty commerce.

Cosmetics and Fragrance Marketing BS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/cosmeticsandfragrancemarketingmajor/

Upon graduating from the Cosmetic & Fragrance Marketing BS program, students will be skilled in the following:

Cosmetics and Fragrance Marketing AAS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/twoyearassociatedegreeprograms/cosmeticsandfragrancemarketingmajor/

...Credits MAJOR AREA CM 201 - Digital Beauty Retail Strategy 3 CM 202 - Sensory...

Home Products Development BS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/homeproductsdevelopmentmajor/

...Process 3 RELATED AREA CM 401 - Environmental...credits. CHOICE of HP 201 , HP 231 , IC...

Fashion Business Management One-Year AAS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/oneyearassociatedegreeprograms/fashionbusinessmanagementmajor/

...101 , AR 115 , CM 251 , DE 101 , EP 110 , HD 111 , HP 201 , IC 297...

Fashion Business Management AAS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/twoyearassociatedegreeprograms/fashionbusinessmanagementmajor/

...101 , AR 115 , CM 251 , DE 101 , EP 110 , HD 111 , HP 201 , IC 297...

Entrepreneurship for the Fashion and Design Industries BS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/entrepreneurshipforthefashionanddesignindustries/

...EP 362 , EP 363 / CM 363 , EP 364...HE (Health Education) HE 201 , HE 301 ; IT...