CM 442 — Global Brand Management in Cosmetics and Fragrance (in the Digital Age)
3 credits; 3 lecture hours
This course builds upon knowledge learned in CM 341 and focuses on the key components required to successfully manage a cosmetics or fragrance brand in a global environment. Topics include forecasting, planning, inventory management, global launch strategies, commerce partner selection, and growing profitability.
Prerequisite(s): CM 341.
Upon graduating from the Cosmetic & Fragrance Marketing BS program, students will be skilled in the following: