AD 264 — Digital Media Advertising
2 credits; 1 lecture and 2 lab hours
This course focuses on the new creative partnership in the field of advertising—the interdisciplinary creative team. Students participate in a client pitch competition for a brand that is aimed toward an audience that was raised in a digital world and reached through the internet, and that utilizes various social media and other entertainment and communications options.
Prerequisite(s): AD 217 or CT 200.