Search Results
AC 423 — Special Events Marketing Public Relations
3 credits; 3 lecture hours
Students learn how to integrate special events into a client's marketing communications program. The strategies, planning, and execution of special events are studied using specific cases. Students work with industry clients to produce an event.
Prerequisite(s): AC 321.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.
Cosmetics and Fragrance Marketing BS Degree Program
...MAJOR AREA CM 423 - Cosmetic and Fragrance...following: IC 497 or AC 321 , DM 435...