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AC 405 — eCommerce & Omnichannel Marketing Communications for Integrated Marketing Communications (IMC)
3 credits; 3 lecture hours
In this course, students learn how to plan for eCommerce Marketing (from a Marketing Communications perspective) from the definition of the objectives to the formulation of personas, the development of traffic generation, conversion and (re)generation strategies and tactics, the integration of Omnichannel capabilities and how to evaluate performance.
Prerequisite(s): DM 435.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.