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AC 321 — Principles of Public Relations
3 credits; 3 lecture hours
Examines the principles and processes underlying the programming of public relations as a management function of marketing. Attention is directed to the specific requirements of interacting with various publics. Students work with public opinion research data on industry-derived projects and cases to design, plan, and write proposals for publicity and public relations programs.
Prerequisite(s): AC 221.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.
Cosmetics and Fragrance Marketing BS Degree Program
...Choose from the following: IC 497 or AC 321 , DM 435 , EP 311 , EP 360...
Entrepreneurship for the Fashion and Design Industries BS Degree Program
...Entrepreneurship 3 RELATED AREA AC 311 - Integrated...LIBERAL ARTS MA 321 - Data Analysis for...
Home Products Development BS Degree Program
...LIBERAL ARTS EN 321 - Strategies of Business...Advertising and Marketing Communications (AC) , Communication Design Foundation...
Direct and Interactive Marketing BS Degree Program
...English: 6 credits. EN 321 and CHOICE of...to entering the program: AC 114 and SS...
Fashion Design–Children’s Wear
...have been met), or AC 114 , BE 261...143 , EP 311 , EP 321 , FA 101 , FA...
Fashion Design–Intimate Apparel
...have been met), or AC 114 , BE 261...143 , EP 311 , EP 321 , FA 101 , FA...
Fashion Design–Knitwear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignknitwear/
...have been met), or AC 114 , BE 261...143 , EP 311 , EP 321 , FA 101 , FA...
Fashion Design–Special Occasion
...have been met), or AC 114 , BE 261...143 , EP 311 , EP 321 , FA 101 , FA...
Fashion Design–Sportswear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignsportswear/
...have been met), or AC 114 , BE 261...143 , EP 311 , EP 321 , FA 101 , FA...