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AC 231 — Advertising Copywriting
3 credits; 3 lecture hours
Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming.
Prerequisite(s): AC 111.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.
Footwear and Accessories Design One-Year AAS Degree Program
...the following: AC 111 , AC 114 , AC 141...116 , FA 203 , FD 231 , FD 341 , FD...
Fashion Business Management One-Year AAS Degree Program
...1) course: AC 111 , AC 141 , AC 171...226 , FM 228 , FM 231 , or FM 251...
Footwear and Accessories Design AAS Degree Program
...4 credits: AC 111 , AC 114 , AC 141...114 , FA 116 , FD 231 , FD 341 , FD...
Fashion Business Management AAS Degree Program
...CHOICE of AC 111 , AC 141 , AC 171...226 , FM 228 , FM 231 , or FM 251...
Entrepreneurship for the Fashion and Design Industries BS Degree Program
...Entrepreneurship 3 RELATED AREA AC 311 - Integrated...or MA 322 . MA 231 and mathematic proficiency...
Fashion Design–Children’s Wear
...243 , AP 241 , FD 231 , FD 281 , or...have been met), or AC 114 , BE 261...
Fashion Design–Intimate Apparel
...243 , AP 241 , FD 231 , FD 281 , or...have been met), or AC 114 , BE 261...
Fashion Design–Knitwear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignknitwear/
...243 , AP 241 , FD 231 , FD 281 , or...have been met), or AC 114 , BE 261...
Fashion Design–Special Occasion
...243 , AP 241 , FD 231 , FD 281 , or...have been met), or AC 114 , BE 261...
Fashion Design–Sportswear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignsportswear/
...243 , AP 241 , FD 231 , FD 281 , or...have been met), or AC 114 , BE 261...
Home Products Development BS Degree Program
...of HP 201 , HP 231 , IC 497 , or...Advertising and Marketing Communications (AC) , Communication Design Foundation...