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AC 113 — Strategic Planning for Integrated Marketing Communications

3 credits; 3 lecture hours

Students plan and develop integrated marketing communications strategies in order to achieve specific marketing and communication objectives. Through student agency teamwork, they make strategic decisions based on creative strategy development, competitive and market analysis, and research interpretation.
Prerequisite(s): AC 111.

Footwear and Accessories Design One-Year AAS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/oneyearassociatedegreeprograms/footwearandaccessoriesdesignmajor/

...of the following: AC 111 , AC 114 , AC 141 , AR 115 , CD 113 , CD 235...

Footwear and Accessories Design AAS Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/twoyearassociatedegreeprograms/footwearandaccessoriesdesignmajor/

...totaling 4 credits: AC 111 , AC 114 , AC 141 , AR 115 , CD 113 , CD 123...