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AC 312 — Multi-Channel Copywriting
3 credits; 3 lecture hours
Explores how to effectively use today’s leading power tools of advertising – TV, Radio, Online/Digital/Social Audio/ Video – to create, craft and execute innovative marketing messages that produce results on the key broadcast platforms used by global, national and local marketers.
Prerequisite(s): AC 231.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.
Footwear and Accessories Design One-Year AAS Degree Program
...the following: AC 111 , AC 114 , AC 141...133 , IL 181 , IN 312 , JD 101 , JD...
Entrepreneurship for the Fashion and Design Industries BS Degree Program
...Entrepreneurship 3 RELATED AREA AC 311 - Integrated...361 , FM 431 , IN 312 , IN 313 , IN...
Fashion Design–Children’s Wear
...have been met), or AC 114 , BE 261...324 , IC 497 , IN 312 , IN 322 , IN...
Fashion Design–Intimate Apparel
...have been met), or AC 114 , BE 261...324 , IC 497 , IN 312 , IN 322 , IN...
Fashion Design–Knitwear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignknitwear/
...have been met), or AC 114 , BE 261...324 , IC 497 , IN 312 , IN 322 , IN...
Fashion Design–Special Occasion
...have been met), or AC 114 , BE 261...324 , IC 497 , IN 312 , IN 322 , IN...
Fashion Design–Sportswear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignsportswear/
...have been met), or AC 114 , BE 261...324 , IC 497 , IN 312 , IN 322 , IN...