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School of Art and Design

Applications accepted for fall only.      NYSED: 00594      HEGIS 1009 

The Advertising Design program offers students the opportunity to prepare for careers as art directors, designers, and copywriters in advertising, public relations, broadcasting, marketing, branding, interactive media, and journalism. Curriculum below is for the entering class of Fall 2016. 

Semester 5Credits
MAJOR AREAAD 381 - Advertising Concept Development I: Creative Principles3
AD 383 - Communications Strategy Planning and Brand Campaigns2
RELATED AREACT 321 - Print and Digital Production2
CT 371 - Introduction to Kinetic Typography3
GD 331 - Typography and Language2
LIBERAL ARTSchoice - see History of Art*3
choice - see Social Sciences*3
Semester 6
MAJOR AREAAD 315 - Advertising Art Direction and Design I3
AD 382 - Advertising Concept Development II2
RELATED AREACT 372 - Advanced Digital Typography2
CT 341 - Design for Screen-Based Media3
LIBERAL ARTSEN 322 - Writing in the Art and Design Professions3
choice - see History of Art*3
Semester 7
MAJOR AREAAD 466 - Advertising Design Senior Portfolio2
AD 482 - Advertising Concept Development III: TV and Video3
AD 494 - Senior Design Project Research3
RELATED AREACT 411 - Design and Interaction
  or 412 - Immersive Publication Design
LIBERAL ARTSchoice - see Liberal Arts Electives**3
choice - see American History*3
Semester 8
MAJOR AREAAD 467 - Advertising Professional Preparation2
AD 491 - Internship4
AD 497 - Advertising Student Competition2
AD 498 - Advertising Design Senior Project3
RELATED AREAchoice - see Related Area Electives***1
 Total Credits: 62

Fall 2016 Requirements:  See below

* Liberal Arts: 18 credits

  • English: 3 credits. EN 322. Students must have completed the prerequisites of EN 121 or equivalent, and any additional EN course before taking EN 322.

  • History of Art: 6 credits. CHOICE of one (1) HA course that meets General Education Other World Civilizations requirement (G9), and CHOICE of one (1) additional course.  See the full list of Art/Design History courses under HA: History of Art and Civilization
  • Social Sciences: 3 credits. CHOICE of SS 231SS 232SS 237SS 334SS 385 or SS 396

** Liberal Arts electives: 6 credits. Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: CH (Chinese), EN (English), FI (Film and Media) - any FI course other than FI 261, 361, 461, 362, and 462, FR (French), HA (History of Art),  HE (Health Education) HE 201, HE 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), LA (Liberal Arts), MC (Modern Languages and Cultures), PE (Physical Education and Dance) PE 215, PE 216, PE 217, PL (Philosophy), SC (Science), SP (Spanish), and SS (Social Sciences). See Liberal Arts Courses

***Related Area Elective: 1 credit (minimum).
CHOICE of AC 231, CT 431, CT 441, or any eligible course (for which prerequisites have been met) in Computer Graphics (CG), Entrepreneurship (EP), Fashion Design (FD), Fashion Business Management (FM), Film and Media (FI), Fine Arts (FA), Graphic Design (GD), Home Products Development (HP), Illustration (IL), Interior Design (ID), Jewelry Design (JD), Menswear (MW), Packaging Design (PK), Photography and the Digital Image (PH), Textile/Surface Design (TD), Textile Development and Marketing (TS and TT), Toy Design (TY), or Visual Presentation and Exhibition Design (VP)