School of Business and Technology
Applications accepted for fall and spring. NYSED: 00830 HEGIS 5008
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of Fall 2015.
| Semester 1 | Credits | |
|---|---|---|
| MAJOR AREA | AC 114 - Marketing for Integrated Marketing Communications | 3 |
| AC 161 - Multimedia Computing for Advertising and Marketing Communications | 2 | |
| RELATED AREA | CD 122 - Digital Layout I | 2 |
| FM 116 - Fashion Business Practices | 3 | |
| GENERAL EDUCATION | MA 222 - Statistical Analysis | 3 |
| EN 121 - English Composition G1 | 3 | |
| Semester 2 | ||
| MAJOR AREA | AC 111 - Advertising and Promotion | 3 |
| AC 141 - Journalism | 3 | |
| AC 171 - Mass Communications | 3 | |
| GENERAL EDUCATION | choice - see Requirements* | 6 |
| Semester 3 | ||
| MAJOR AREA | AC 221 - Publicity Workshop | 3 |
| AC 272 - Research Methods in Integrated Marketing Communications | 3 | |
| RELATED AREA | DM 211 - Workshop in Direct Marketing | 3 |
| GENERAL EDUCATION | choice - see Requirements* | 6 |
| Semester 4 | ||
| MAJOR AREA | AC 222 - Sales Promotion | 3 |
| AC 231 - Advertising Copywriting | 3 | |
| AC 271 - Audiences and Media | 3 | |
| choice - see Major Area Electives** or Related Area Electives** | 2-4 | |
| GENERAL EDUCATION | SS 141 - Macroeconomics G4 | 3 |
| choice - see Requirements* | 3 | |
| TOTAL CREDIT REQUIREMENTS | ||
| GENERAL EDUCATION | 24 | |
| MAJOR AREA | 31-33 | |
| RELATED AREA | 8 | |
| HEALTH AND/OR PHYS. ED | 1 | |
| Total Credits: | 64-66 | |
*Fall 2015 Requirements: see below
American History: 3 credits
CHOICE of EN 271, 272, or 274, or HI 202, 391, 392, 393, or 394.
English/Speech: 6 credits
EN 121, and CHOICE of EN 231, 232, 233, 234, 235, 236, 238, 253, 273, 275, 331, 333, 334, 335, 336, 371, or 373.
History of Art and Civilization: 3 credits
HA 111 or 112
Mathematics: 3 credits
MA 222
Science: 3 - 5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, 032/332, 253, or 326.
Social Sciences: 3 credits
SS 131
General Education: 3 credits
CHOICE of any 3-credit course from General Education courses G4 - G10.
**Major Area Electives OR ** Related Area Electives (2 - 4 credits) :
CHOICE of AC 113 Strategic Planning for Integrated Marketing Communications (3 cr.), AC 211 Workshop in Business Communications (3 cr.), AC 242 Fashion Journalism Workshop (3 cr.), or AC 262 Multimedia Presentations (3 cr.) OR CHOICE of IC 296 AAS Internship B: Career Exploration (2 cr.), IC 297 AAS Internship C: Career Exploration (3 cr.), or IC 298 AAS Internship D: Career Exploration (4 cr.).
Upper Division Alternatives:
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications
, Cosmetics and Fragrance Marketing
, Direct and Interactive Marketing
, Production Management: Fashion and Related Industries
, and Textile Development and Marketing
. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business Management
, Home Products Development
, and International Trade and Marketing for the Fashion Industries
.
Evening/Weekend Option:
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion
or visit the FIT website at fitnyc.edu/evening_weekend
). The sequence of courses is the same as that listed in this catalogue.