Courses
CF 505 — Innovation in the Development of the Beauty Industry
3 credits; 3 lecture hours
Students will be given the historical, sociological and socio-economic perspectives of the development of the beauty industry. Particular attention will be given to innovations and innovators that shaped the industry since the industrial age, historical perspective from the ancient cultures, the adaptation of beauty products through different cultures and the development of the major heritage brands in the beauty sector.
CF 510 — Cosmetic Product Innovation
3 credits; 3 lecture hours
This course will provide students with the knowledge of how cosmetics are created and manufactured for the marketplace. Students will study both natural and synthetic raw materials used in the manufacture of cosmetics. They will evaluate the marketability of cosmetics, and will be provided with a cosmetics vocabulary.
CF 513 — Corporate Finance for Managers
3 credits; 3 lecture hours
Students learn to recognize, read, analyze, and interpret financial statements (income statements, balance sheets, and cash flow statements), all within an international business context. Emphasis is placed on the importance of planning and control to the organization’s success. The financial planning function is viewed from two perspectives: distribution channel and product category.
CF 515 — Fragrance Product Innovation
3 credits; 3 lecture hours
This course will give the student a broad insight into the fragrance development process and exposure to the key natural and synthetic raw ingredients in the perfumer's palette. Olfactive sessions will give the student the opportunity to develop his or her "nose" and basic understanding of how fragrances are constructed. An historic overview of women's and men's fragrence evolution will be offered as well as key insights into modern trends, master branding, and a perspective on global fragrance development. The fragrance development process will be broken down to acquaint the student with the important steps in fragrance creation.
CF 530 — Consumer Insights
1.5 credits; 1.5 lecture hours
Prepares managers to work with market research and analyze consumer behavior as it impacts product development, advertising, and promotion. Covers the ethics of marketing research, the logic of scientific inquiry, the use of secondary information sources and database management, conducting qualitative research, preparing surveys and experiments, sampling techniques, basic data analysis, and preparation of research reports and presentations.
CF 541 — Communication and Presentation Skills for Managers
3 credits; 3 lecture hours
Uses an interactive format to teach effective communication skills for the modern manager; emphasizes both conventional and technologically enhanced preparation and presentation techniques. Communication workshops and weekly presentation-skills practice sessions utilizing video playback and personal coaching included. Use of PowerPoint and teleprompter covered. Written assignments include workbook exercises, reports on relevant experiences, and strategic communication plans.
CF 615 — Managing the Creative Process
1.5 credits; 1.5 lecture hours
Introduces students to the creative development process for cosmetics and fragrance. Emphasis on management and interpersonal skills needed to develop a climate of innovation through creative departments, creative personnel and creative materials. Presentations and lectures cover the design process, the role of branding in design, and the importance of creative processes to corporate innovation.
CF 655 — Commerce Management
1.5 credits; 1.5 lecture hours
Covers the broad range of distribution channels for beauty products, and how each channel impacts decisions regarding product mix, pricing, packaging, location, point of purchase materials, advertising, promotion, servicing, logistics, and training. New and emerging distribution channels will be studied along with their effect on existing retail and non-retail businesses.
CF 660 — International Business Practices
1.5 credits; 1.5 lecture hours
Advanced graduate-level course on global trade and international business, with a special focus on the issues faced by international cosmetics and fragrances companies. A strong emphasis is placed on developing those competencies expected from mid-level and senior managers in global companies: knowledge of major international markets and international management practices, ability to summarize and present the results of business analyses and research, and ability to work productively and creatively as the member of an international team.
CF 663 — Graduate Seminar: Advanced Topics in Marketing
3 credits; 3 lecture hours
Advanced level seminar focusing on critical marketing issues, including positioning, brand image, brand equity, the role of public relations, sales analysis, trend spotting, new market channels, and product launches. Includes guest speakers, industry case studies, and group discussions to elicit critical thinking and strategic planning. Provides a forum for critical analysis of marketing issues and new opportunities in product marketing. Includes oral presentations and team-building exercises in preparation for the capstone project.
CF 665 — Building a Social Brand
1.5 credits; 1.5 lecture hours
In this course, students will explore the ever-evolving landscapes of Digital and Social Media. Through reading assignments, case studies, discussions and interactive exercises, they will gain a deeper understanding of these platforms and how they continue to affect and change consumer insights. They will gain the necessary knowledge and skills needed to create (or enhance) Social Identity for a brand; integrate Social Media into a broader marketing strategy; craft shareable brand narratives; develop 2-way, value-based relationships with influencers, consumers and stakeholders; and identify key performance indicators that can be measured against business goals and objectives.
CF 670 — Graduate Seminar: Advanced Topics in Leadership
3 credits; 3 lecture hours
Course focuses on senior-management level strategic leadership and decision making. Reading assignments highlight leadership, management theory, and organizational behavior. Case studies and industry guest lecturers explore actual business responses to strategic issues. Topics include emotional intelligence/leadership personality profiles, situational leadership, influencing skills, cross-cultural leadership, team leadership, change management, mentoring/coaching, negotiation skills and corporate ethics.
CF 675 — Global Supply Chain Management
1.5 credits; 1.5 lecture hours
The Global Supply Chain Management course is designed to expand the knowledge of managers about the rapidly changing world of global supply chain management, with a focus on the cosmetics, fragrance, and personal care industry. Managers will learn about global supply chain systems, ranging from R&D, cost management, sourcing, supply planning, demand planning, plant and equipment, manufacturing, transportation and distribution. This course will allow managers to identify and utilize supply chain metrics and scorecards to optimize the supply chain network. These concepts will be presented from the supplier, company-owned manufacturing, outside contract manufacturing and retail perspectives. Other areas covered will include financial planning, computer software management systems, and risk management assessment and mitigation.
CF 682 — Global Cosmetics and Fragrance Markets
4 credits; 4 lecture hours
Intensive overseas session provides an experiential component to the global issues covered in the curriculum. Students will examine the global implications of current marketing and management issues in the beauty industry and prepare a marketing project that specifically addresses global components of marketing and brand management.
CF 690 — Graduate Seminar: Capstone Project
4 credits; 4 lecture hours
CF 692 — Independent Study: Cosmetic and Fragrance Marketing
1-3 credit; 1 lecture hour
CF 695 — Individual Development Plan
3 credits; 3 lecture hours
This course serves as a written format of a portfolio of the student’s coursework, professional development and executive mentor experience. The course provides a platform for final written analysis of the professional development growth, personal development, and leadership skill development of the individual student. Through thoughtful self-directed learning, guidance from the Executive Mentor, and training achieved through the graduate coursework, the student will complete a thorough skills analysis, and an Individual Development Plan for training and learning beyond the graduate program, which will serve as the roadmap for transition back to corporate management.