This is an archived copy of the 2014-15 catalog. To access the most recent version of the catalog, please visit

School of Business and Technology

Applications accepted for fall and spring.      NYSED: 00830     HEGIS 5008

The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management.

Semester 1Credits
MAJOR AREAAC 111 - Advertising and Promotion3
AC 114 - Marketing for Integrated Marketing Communications3
AC 141 - Journalism3
AC 171 - Mass Communications3
RELATED AREACD 122 - Digital Layout I2
FM 116 - Fashion Business Practices3
Semester 2
MAJOR AREAAC 221 - Publicity Workshop3
AC 222 - Sales Promotion3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
AC 272 - Research Methods in Integrated Marketing Communications3
choice - see Major Area Electives*3-4
 Total Credits: 35-36

*Major Area Electives:
CHOICE of AC 113, 242, 262, 341, or 362, or IC 297 or 298.

Evening/Weekend Option:
A two-semester evening/weekend option is available for this degree program (see Curricula or visit the FIT website at ). The sequence of courses is the same as that listed on this page.