This is an archived copy of the 2014-15 catalog. To access the most recent version of the catalog, please visit http://catalog.fitnyc.edu/.

MK 301 — Marketing for the Toy Industry

3 credits; 3 lecture hours

For Toy Design students. Application of basic marketing principles to the toy industry. Product development, market research, consumer behavior, product and pricing strategies, distribution, and international marketing are stressed.