International Trade and Marketing for the Fashion Industries
Bachelor of Science Degree Program (BS)
Applications accepted for fall and spring. HEGIS 0509
The major in International Trade and Marketing prepares students for management positions in international trade and global fashion companies. Graduates pursue careers in global marketing, management, logistics, sourcing, compliance, customs, and licensing.
| Semester 5 | Credits | |
|---|---|---|
| MAJOR AREA | IN 312 - International Trade | 3 |
| IN 313 - International Business Transactions | 3 | |
| LIBERAL ARTS | EN 321 - Strategies of Business Communication | 3 |
| MA 222 - Statistical Analysis* | 3.5 | |
| choice - see Foreign Language* G8 | 3.5 | |
| Semester 6 | ||
| MAJOR AREA | IN 322 - Global Marketing | 3 |
| IN 323 - Import/Export Regulations | 3 | |
| choice see Major Area Electives** | 3 | |
| LIBERAL ARTS | MA 311 - Mathematical Modeling for Business Applications | 3 |
| SS 242 - Microeconomics | 3 | |
| choice - see Foreign Language* | 3-3.5 | |
| Semester 7 | ||
| MAJOR AREA | IN 433 - Global Sourcing | 3 |
| choice - see Major Area Electives** | 3 | |
| RELATED AREA | choice - see Related Area Alternative*** | 3 |
| LIBERAL ARTS | SS 443 - International Economics or 446 - Economies of Latin America | 3 |
| choice - see American History* G10 | 3 | |
| choice - see Social Sciences* | 3 | |
| Semester 8 | ||
| MAJOR AREA | IN 492 - International Trade Practicum or IC 498 - Senior Internship D: Career Planning or choice see Major Area Electives** | 3-4 |
| choice - see Major Area Electives** | 3 | |
| LIBERAL ARTS | PL 143 - Introduction to Asian Philosophies or 431 - Philosophy: Ethics | 3 |
| choice - see Other World Civilizations* G9 | 3 | |
| choice - see Speech* | 3 | TOTAL CREDIT REQUIREMENTS |
| MAJOR AREA | 27-28 | |
| RELATED AREA | 3 | |
| LIBERAL ARTS | 37-37.5 | |
| Total Credits: | 67-68.5 | |
SUNY General Education Requirements:
A “G” followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (or visit fitnyc.edu/gened ).
G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
*Requirements: See below.
American History: 3 credits
CHOICE of EN 271 or 272, or LA 221, or any other course that meets General Education American History requirement (G10).
Foreign Language: 6.5-7 credits
Two semesters of the same foreign language, one of which must be a 3.5 credit nonconversational course (G8).
Mathematics:
Arithmetic proficiency must be completed prior to enrolling in MA 222. Algebra proficiency must be completed prior to enrolling in MA 311.
Other World Civilizations: 3 credits
CHOICE of SS 353, 355, 356, 374, or 393, or any other course that meets the General Education Other World Civilizations requirement (G9).
Social Sciences: 3 credits
CHOICE of SS 353, 354, 356, or 393.
Speech: 3 credits
CHOICE of EN 241, 242, 244, 245, or 342.
**Major Area Electives: 9 credits
Choice of three: IN 324, 341, 342, 423, 424, 434, 441, 442, or 443.
***Related Area Alternative: 3 credits
Any IN course not taken previously, or choice of a 300- or 400-level AC, DM, FM, HP, MG, or TT course for which prerequisites have been met, or one of the following: BE 261, HP 201, or MG 242.
Evening/Weekend Option:
A four-semester evening/weekend option is available for this degree program (see Curricula
or visit the FIT website at fitnyc.edu/evening_weekend
). The sequence of courses is the same as that listed on this page.
Courses
IN 201 — Global Sourcing in the Textile Industries
3 CREDITS; 3 LECTURE HOURS
This overview of global sourcing in the textile industries examines how textile firms search for raw materials, textile chemicals, equipment, and manufacturing plans in foreign markets. Students analyze how various professions, including primary producers, commission manufacturers, jobbers, brokers, and trading companies, participate in the international production and distribution of the final product. Emphasis is on the dynamics of the supply side (resource development and production) and the demand side (resource procurement and management)
IN 301 — Global Sourcing in Home Furnishings
3 CREDITS; 3 LECTURE HOURS
This introductory course examines the process of international sourcing in the home furnishings industries. Students study how U.S. home products companies, through product development, search for foreign manufacturers by evaluating various countries' production costs, quality standards, technical abilities, infrastructures, and cultural differences. Also addressed are U.S. trade policies, vendor management, and consumers' concerns about products manufactured abroad
IN 312 — International Trade
3 CREDITS; 3 LECTURE HOURS
Introduces international trade as it is practiced today. Students learn how various industries have developed different international trade patterns and how the internet is rapidly changing this field. Focus is placed on international trade as an industry, professional opportunities, project management, intercultural skills, and technical trends in logistics and online research
IN 313 — International Business Transactions
3 CREDITS; 3 LECTURE HOURS
The management of international trade transactions is introduced, with emphasis on agency, distributorship, franchising agreements, import/export, and licensing. Students learn the theory and practice of conducting international negotiations and how to apply the self-regulatory standards used in international trade. The use of the internet and business-to-business e-commerce websites to transact international business is also examined
IN 322 — Global Marketing
3 CREDITS; 3 LECTURE HOURS
Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries. Students examine the major trends revolutionizing international marketing, the evolution of international companies into global firms, and the expanding role of e-commerce. The role of intercultural communication and negotiation styles in global marketing strategies is studied in detail
IN 323 — Import/Export Regulations
3 CREDITS; 3 LECTURE HOURS
Import and export regulations enforced by the U.S. Customs Service are presented, including ECCN and HTSUS classification, country of origin, customer screening, export licensing, quota/visa, required import/export documentation, and valuation. Students develop an import or export international business plan.
Prerequisite(s): IN 312
IN 324 — International Marketing Research
3 CREDITS; 3 LECTURE HOURS
Students learn how to plan, implement, and present an international marketing research project. The course explores secondary data that are available through libraries, public agencies, and online resources and analyzes strategies for generating primary data in foreign markets. International team-building and presentation skills are reviewed and practiced. Lectures and critiques are provided by guest speakers from the industry.
Prerequisite(s): IN 322
IN 331 — Global Sourcing for Stylists
3 CREDITS; 3 LECTURE HOURS
Students learn how and where goods and components are manufactured. Compliance, quality control standards, and governmental regulations are addressed, as well as the evolution of global sourcing and current fashion trends and practices
IN 341 — International Logistics
3 CREDITS; 3 LECTURE HOURS
International logistics--the organized movement of goods, services, and people across countries--is explored. Students survey the impact of the market, government regulations, and technological forces on ground, ocean, and air transportation systems. International conventions and the role of unions in logistics are also studied
IN 342 — International Corporate Responsibility
3 CREDITS; 3 LECTURE HOURS
Students study the sustainability movement, and how ethical, social, and environmental issues are being addressed by multinational corporations. Through the review of current case studies, the course examines the role of fashion businesses in creating socially responsible and eco-friendly global supply chains and their effect in international trade policies
IN 423 — Global Marketing of Luxury Brands
3 CREDITS; 3 LECTURE HOURS
Through case studies, business articles, and position papers, students learn how international luxury brands are affected by globalization, how they compete for emerging markets and use elements of sustainability and social responsibility in their competition strategies. Students explore the concept of the global consumer and the impact of this consumer on marketing strategies.
Prerequisite(s): IN 322 or approval of instructor
IN 424 — Export Promotion Marketing
3 CREDITS; 3 LECTURE HOURS
This course is an introduction to the variety of export assistance policies, programs, and initiatives available to U.S., foreign, and global businesses to effectively market fashion-related goods and services. Students examine various export promotion strategies organized by the U.S. government, foreign governments, and bilateral and private-sector joint programs that aid in the exportation of goods and services.
Prerequisite(s): IN 322
IN 433 — Global Sourcing
3 CREDITS; 3 LECTURE HOURS
Students examine the import marketing process, import regulations, sources of supply, supplier management and development, and transportation in order to learn how to participate in the global marketplace and negotiate in cross-cultural situations.
Prerequisite(s): IN 323
IN 434 — International Management
3 CREDITS; 3 LECTURE HOURS
This course is a guide to the world of international business and addresses the myriad factors that influence decision makers working in this environment. Students assess how organizational structure, personnel decisions, resource planning and allocation, and other business alternatives are affected by a firm's global participation
IN 441 — International Business Law
3 CREDITS; 3 LECTURE HOURS
Students develop a thorough understanding of the legal framework for international business transactions in the fashion and related industries. They learn how international sales contracts are structured, how international trade rules and national laws apply to cross-border transactions, and how international business disputes are settled
IN 442 — International Finance
3 CREDITS; 3 LECTURE HOURS
Students learn to use the basic principles and techniques of international financial management and develop an understanding of the financial environment in which multinational corporations and small international businesses operate. Focus is on international capital budgets and capital structure, international cash management, international tax regulations, management of currency and exchange-rate risks, and short- and long-term trade finance.
Prerequisite(s): MA 222 or MA 311
IN 443 — International Business Strategies and Fashion Law
3 CREDITS; 3 LECTURE HOURS
This management course introduces the strategic business considerations faced by international fashion firms as they set up operations in foreign markets. Students examine the market entry process of fashion firms and identify key financial, legal, management, and marketing issues
IN 492 — International Trade Practicum
3 CREDITS; 3 LECTURE HOURS
This course offers students a field trip to a key country of a regional trade agreement to experience international trade's impact on consumers, the fashion industries, and governments of foreign markets. Participants learn to conduct international field research, source international contacts, and develop safe travel skills. Students' findings are summarized in a written case study. An application must be submitted in the prior semester for a student to be considered for the course. Approximately four weeks in January or June.
Prerequisite(s): IN 312 or approval of chairperson