MK: Marketing: Fashion and Related Industries

MK 103 — MANUFACTURING MARKETING

3 CREDITS; 3 LECTURE HOURS

Analysis of successful marketing practices of manufacturers selling to department stores, chain stores, mail-order houses, specialty shops, jobbers and discount stores, and the role of government regulations in marketing. Includes principles that control advertising, selling, transportation, packaging, storage, shipping, marketing research, and the development of a line. Emphasis on the relationship between the aforementioned and their interrelated manufacturing problems

MK 301 — Marketing for the Toy Industry

3 CREDITS; 3 LECTURE HOURS

For Toy Design students. Application of basic marketing principles to the toy industry. Product development, market research, consumer behavior, product and pricing strategies, distribution, and international marketing are stressed

MK 311 — PRINCIPLES OF MARKETING

3 CREDITS; 3 LECTURE HOURS

Surveys the fundamental features of contemporary marketing systems, concepts, and principles. Students study the components of the marketing mix: product, planning, distribution, pricing, and promotion. Also addresses the social, legal, and international environments in which marketing functions

MK 313 — CHANNELS OF DISTRIBUTION

3 CREDITS; 3 LECTURE HOURS

Studies the activities of intermediaries and other institutions which direct the flow of goods and services from producer to consumer. Emphasis is placed on the role of effective channel management as it relates to the evaluation of distribution policies and the impact on the marketing mix and target segments both domestically and internationally

MK 351 — MARKETING RESEARCH

3 CREDITS; 3 LECTURE HOURS

Surveys the entire marketing research process: problem definition, research design, data collection, sampling techniques, preparation of questionnaires, field surveys and methods of tabulation, analysis, and interpretations of results. Applies recent developments in marketing information systems to product planning, advertising research, and consumer and competitive analysis. Emphasizes development and implementation of a market research plan

MK 431 — MARKETING STRATEGIES/DECISIONS

3 CREDITS; 3 LECTURE HOURS

Students develop the ability to analyze marketing problems in order to ensure more effective decision making. By means of the case method and computer game simulations using problems faced by marketing managers, students develop solutions within the context of the business environment. Working in teams, they also develop comprehensive strategic marketing plans

MK 433 — MARKET DYNAMICS:PROB/DECISIONS

3 CREDITS; 3 LECTURE HOURS

Studies the primary functions and responsibilities of American businesses through a computer marketing game simulation. Working in teams, students learn to analyze, plan, and formulate policies. Stresses group decision-making abilities and implementing long-range marketing objectives

MK 499 — INDEPENDENT STUDY MARKETING

1-3 CREDIT